Griot — The Culture's Platform

The Culture's Platform

Built
from the
inside.

Not a directory. A platform. One home where Black businesses get paid, creators own their work, athletes monetize their name, and the community builds real wealth together.

Join founders, creators, business owners & athletes already on the list

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$2.1T
Black buying power by 2026
$1.95B
In athlete NIL annually — and growing
120M
Black + Hispanic consumers. One platform.
What We're Building

Four pillars.
One platform.

Everything the culture needs to connect, create, compete, and build wealth — in one place. Not a directory. Infrastructure.

01
The Marketplace

Discover, shop, and book Black-owned businesses — from your city to your doorstep. Your dollars stay in the community.

02
Creator Economy

Own your content. License your culture. Keep 70% of what your work generates. Your IP. Your revenue. Your legacy.

03
Athlete NIL

Black athletes monetize their name, image, and likeness through culturally intelligent deals. Black-owned businesses get priority. Every deal processed inside Griot.

04
Build Wealth

Invest together. Learn together. Turn community into capital with financial tools built for us, by us. Hood to holdings — for real.

"We are not a directory.
A directory shows you where a business is.
Griot is where commerce happens.
Where creators get paid.
Where athletes own their name.
Where the community builds wealth.
That is the difference."

— Terry Wafer, Founder

Why Now

Not a directory.
A platform.
The difference
is everything.

I built Griot because I got tired of watching the culture create everything and own none of the platforms profiting from it. Black businesses deserve more than a listing. Creators deserve more than clout. Athletes deserve more than exposure. The community deserves real wealth tools.

  • Discovery without commerce is marketing — not infrastructure
  • Creators generate billions in cultural value with no IP ownership
  • $1.95B in athlete NIL annually — almost none flowing through Black-owned platforms
  • Hispanic communities — deeply intertwined in urban culture — equally underserved
3%
Of major media ad spending targets Black consumers — despite being 14% of the US population
$1.95B
In athlete NIL annually — processed through platforms with zero cultural context
5M+
Black-owned businesses in the US with no unified platform to reach, book, and sell through
$5.1T
Combined Black and Hispanic buying power by 2026. One platform serves both.

I built this
for us.
Get in now.

No spam. Ever. Just the movement.